This week for Spotlight On I caught up with Edwina Sinclair, the talented young designer behind Brisbane fashion label Soot. Starting her label in 2011, studying in London in 2012 and graduating university in 2013, the last few years have been busy for the talented local girl with an appreciation for silhouette and shape. Her most recent collection, titled “Half Full,” is made up of flowing shift dresses, oversized jackets, pyiama-style pieces, turtle necks and full skirts in a predominantly pastel colour palette, with some pinstripe thrown in for good measure.
BT: What inspires you when you are creating a new piece or collection?
Edwina: What inspired me changes from collection to collection but generally I draw inspiration from my environment and the fashion history. The current collection in store is called ‘Half Full’ and is for Autumn/Winter 15. The collection name came from the saying, ‘is the glass half empty or half full?’ The pieces comically draw inspiration from the Michelin Man and Bananas in Pajamas whilst combining timeless pieces to evoke a sense of opulence and longevity.
BT: What is your favourite piece from the current collection and why?
Edwina: My personal favourite from the collection is The Striped Jumpsuit. When I dress I definitely think of comfort and the jumpsuit is that. It can be easily layered if it is a bit chilly and can be dressed up or worn more casually. Most importantly it is fun!
BT: What is your background?
Edwina: I competed my Bachelor of Fine Arts (Fashion) in 2013 at Queensland University of Technology.
BT: How did you go about establishing Soot?
Edwina: My mum owned a costume design business when I first began Soot. She was able to help me with production, fabric and sampling contacts. I then began to sell to friends and family and by my third collection I began approaching Australian stockists.
BT: What’s one of the hardest parts about starting your own business in the fashion industry?
Edwina: I think one of the biggest struggles is finding the balance between innovation and being commercial. Fabric and textiles can also be a struggle to source and I think this is why I have begun to create my own three dimensional textiles through knitwear.
BT: What is your advice for people who want to start their own label?
Edwina: Know your point of difference and be true to your philosophy and aesthetic.
BT: What is your personal style philosophy?
Edwina: Humour, texture and luxury
BT: What are some of the labels/designers you are crushing on at the moment?
Edwina: Faustine Steinmetz – the craftsmanship, detail and innovative textures the label creates are so inspiring.
BT: What is your go-to piece for A/W in Brisbane?
Edwina: A turtleneck! It can be layered with everything!
Head to www.soot.com.au for more information and to shop the collection.
Are you or do you know a talented Brisbane creative who should be featured in our Spotlight On series? Get in touch below or email email@example.com to have a chat.