Peter Alexander opens flagship store in Brisbane!

2014.01.30 PA PSS3418


Australia’s Sleepwear King Peter Alexander will open his first flagship store in Brisbane’s Queen Street Mall on Friday, 12th September 2014, with Peter instore from 12pm-2pm.

Don’t miss your chance to rub shoulders with the man himself!

The official store opening coincides with the launch of his latest charity endeavour, which includes collaboration with well-known children’s author Adam Hargreaves of the Mr Men book titles, resulting in Little Miss Hug and Penny the Dog

Peter Alexander’s latest partnership came about after identifying two issues very close to his heart – the acceptance of people’s difference and the RSPCA.

Peter Alexander discusses this collaboration, ‘Penny was my dog and now ambassador to my brand and she was different, she had very short legs’. He adds, ‘The book tells the story of how she learns to embrace her differences in the world of Mr Men.’

“Little Miss Hug delivers the message that it is important to feel comfortable in your own skin, whether you’re a Mr Tall, Mr Small, Little Miss Bossy or a Mr Greedy- we’re all special in our own unique ways,” says Adam Hargreaves.

We love the mantra of the new collaboration and can’t wait to see it in the flesh!

Brisbane store address: 90-120 Queen Street Mall Brisbane QLD – Doors open at 9am on Friday, 12 September.

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