MBFF 2013: White Label NOBA


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Hi again my fashion crazed friends, lets get warmed up in this cold Brisbane winter and ready for a hot hot summer! Mercedes Benz Fashion Festival Brisbane is only a few short weeks away and these six days of fashionista heaven won’t celebrate themselves!  Showcasing the very best local, national and international talent this is a must see on your fashion calendar, and I would like to take this opportunity to tell you about six of our local Brisbane fashion houses who will be strutting their stuff on this years cat walk.

Let’s talk about White Label NOBA!

White Label NOBA is another young brand featuring this year in the Mercedes Benz Fashion Festival.  Started in 2010 when Tracy Watkins, an interior designer frustrated with the lack of beautiful clothing for larger women, took her creative flair and designed her own wedding dress. Now White Label NOBA has grown to a company with a fantastic local following, 62 stockists and a soon to come online store.

Tracey and her small team are committed to making women of all ages and sizes feel fabulous and beautiful, just like they deserve.  They provide gorgeous options for their wide cliental of women from their 20’s to their 70’s, sizes 8 to 22 and shoes up to size 12! They really are the designer for everyone and prove time and time again that women of all shapes, sizes and ages can flaunt their stuff and feel fabulous doing it.

White Label NOBA are known for never compromising on quality, with each WLN piece thoughtfully and joyfully created in Australia, for women, by women. They are a true local, trusted brand whose philosophy of “Creating a balance between pure comfort, sustainability and simple, timeless style” has proven to be a winner.

The White Label NOBA team proudly wear all their pieces and can thoroughly endorse the brand they love and all the wonderful things it stands for.

The label stays true throughout the seasons with dreamy, feminine silks, cottons and other luxurious fabrics, and classic colours to create a simple elegance which highlights the unique beauty and confidence of every woman.  The team travelled to India this year and have admitted that this was a huge source of inspiration for their coming seasons.  Sounds like we can look forward to delicate fabrics with bright colours to make this summer collection as gorgeous as White Label NOBA makes us feel!

White Label NOBA will be featured on Wednesday the 28th at 8pm in the Mercedes Benz group show, tickets can be picked up for a song here www.mbff.com.au or on the QTIX website.

Philosophy and fashion go hand in hand with White Label NOBA so I will leave you with their own hope; “We hope we can inspire others to pursue their passions.

After all ‘The Future belongs to those who believe in the beauty of their dreams
– Eleanor Roosevelt’”

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