Brisbane has officially stepped up one more rung on the ladder that is luxury fashion capital! GUCCI opens its doors to Edward Street this weekend and spans more than 300 square meters!

Creative Director Frida Giannini was tasked with the design concept, commenting; “I wanted to amplify the luxuriousness of the Gucci store environment and to create an aesthetic, which is complementary to the vision of the House today. This design concept is a modern architectural statement that references iconic Gucci materials and elements of stores from the past. Everything was carefully chosen to make the design stand out while highlighting the collections in the strongest possible way.”

Giannini’s innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail spaces, and paves the way for Gucci’s 21st century contemporary look. Signature Gucci materials of rosewood and marble are enhanced with the introduction of new elements such as warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era. Geometric lines, including stylized examples of Gucci’s signature web striping, define the internal space, adding further symbolic detailing.

The new store will offer a wide selection including men’s and women’s ready-to-wear, luggage, handbags, small leather goods, shoes, silks, timepieces, jewelry, fragrances, and the children’s collection.

PLUS if you have a spare $2885 and can wait 3 months… the Brisbane store will be the first in Australia to offer GUCCI’s made-to-order handbag service!!

One of over 130 stores in the world to reflect Giannini’s design concept.. MOVE OVER New York, Rome, London, Paris, Milan.. BRISBANE is here!

190 Edward Street, Brisbane

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