Fashion Graduate: Adele Turner



When posed the question what to do for her final year assessment at QUT Fashion. Adele answered with a firm “something”. Driven not to produce a whimsical collection, but actually make a difference in the fashion industry. We have a quick chat with Adele to find out the inspiration behind her collection …. And what next?


Collection Name:

Verb – doing something

Collection inspiration:

I was inspired to do something that connected community engagement with fashion – and in particular, through handbags.

So you’ve finished uni… what now?

I am continuing with my Verb – doing something business, with the official launch to be in April, 2012.  I aim to be stocked in over 10 shops before the year is over, and build my range to consist of over 6 designs.

What do you think your biggest challenge will be now?

Discipline!!! Having your own business really requires a lot of self-motivation, and setting your own tasks in the day.  I am really looking forward to this challenge, but I am also sure that other challenges with constantly arise along the way!

How do you think living in Brisbane will influence your next career steps?

I really like the supportive atmosphere of Brisbane, and how everyone wants to support the local emerging designers.  I think it will be very motivating and inspiring.

What do you want the world to know about you?

Interesting question! I don’t really care what the world knows about me…because it won’t change who I am or what I do!


About verb. doing something.

After seeing the harsh effects of poverty whilst studying part of her degree in India, the founder Adele Turner (featured above), was moved to use her fashion/business skills to help those less fortunate. This led to the birth of ‘Verb – doing something’ in early 2011. Set up to encourage us all to “do something” to help others, the business sells illustrations and handbags both online and in selected stores around Australia. The bags are made in a small community in Rajasthan, India. On top of paying the fair trade wage, Verb pays an additional amount to the factory to assist one of their workers, Panchmukt, start up his personal leather business.

Panchmmukt’s story is printed onto the pocket lining of the handbag, as well as the verb story. Verb believes in sustainable giving; equipping their workers to able to produce their own income, and in turn end the cycle of poverty.


Meet one of the workers:

My name is Panchmukt, I live in Jaipur, Rajasthan (India). My family is originally from Chennai in the deep south of India, having moved to Jaipur in 1990. In my home (3 small rooms) lives my grandmother, my parents, uncle and aunty, one brother, one nephew, one baby cousin and myself. For the last 20 years my grandfather and father worked labouring in the railway. Earlier this year my grandfather expired so my family is now depending upon my father and myself. These last two years my father has not attended his duty due to having tuberculosis treatment and also he is a heavy drinker. Until 2003 I studied in a school to 8th grade, this was the maximum I could complete, as I had to help with my family’s income. As I was unskilled for any work, my pastor in November 2005 hired me for shoemaking training with Helping Hands. At the time I was 15 years only, now I am 21. Since 2005 Helping Hands has trained me in making leather products and also training in other society program works. I have completed my education to 10th standard and also an English-speaking course.  Now my goal is to further my education and, with some help from Verb, I can start my own small business in making leather bags and other products. This will help greatly with my family’s needs, and begin to provide for my future.


More from verb – doing something.




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