Day 2: Creative3 Forum 2013

Creative3 Forum 2013
If you missed our day one review you can check it out here.

The Creative3 Forum now in its fourth year brings together some of the world’s most accomplished creative entrepreneurs and day two was no exception. Patrick van der Pijl (business model strategist) ran a full day workshop on how to apply a practical business model and scenario strategy, and how to reinvent, design and transform business models appropriate to any sector.

Patrick himself turned the publishing model on its head when he released his book Business Model Generation, by crowdfunding the investment into the project and self-publishing the book.  He said: “It’s not about reading books, it’s about communities.” What an amazing perspective on a traditional model.

The result? Business Model Generation has sold over 500,000 copies and Patrick and his team have gone on to work on business models for companies like Toyota, Fujitsu (Japan), Intel (Ireland), Microsoft (US), PricewaterhouseCoopers, and Deloitte. Patrick also performs speeches and training courses around the world.

It was a privilege and insight to be one of the 180 people in the room yesterday.

Attendees had a hands on experience understanding the Business Model Canvas methodology and about future planning in a variety of different scenarios.

Creative3 Forum 2013

Creatives up on stage pitching their hotel business model of the future!


Key take-aways…

1. Focus.

2. Shift from ownership to access.

3. Get the job done.

4. Visit the future regularly.

5. Be relevant.


How can you be relevant? Know your customer!


My favourite tweets from day two…

Kathy ‏@kathynickels

“Taking things away from your business model is a way to innovation” @patrickpijl #creative3

creative3 forum ‏@c3forum

What does our current business model look like? You need to connect your business with future scenarios to innovate! @patrickpijl #creative3

Anna Rooke ‏@_AnnaRooke

Definition of biz model creates, delivers & captures value but embrace shared language #creative3 @patrickpijl @businessmodelsi #bmgen

Jerry Crockford ‏@CrockfordCarl

There is no “one” future scenario. Everything is changing. The challenge is to see the opportunities for business in the chaos. #creative3


Thank you again to Creative Innovation who supported the bursary for me to attend the Creative3 Froum. And to Anna Rooke and the Creative Enterprise Australia team for such an amazing event. Can’t wait until next year!

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