Brisbane Welcomes Ted Baker


Indooroopilly Shopping Centre’s recent face-lift has injected and it’s injected a splash of lust-worthy designer fashion that will tempt you beyond repair. One of those new retailers is Ted Baker. Yes, you read that right, The Ted Baker!

The new Indooroopilly boutique will take you on a journey to the edge of the universe and back again with a store that is decked with apertures and globes, Big Bang  themed wallpaper, illuminating colours, mimicked solar systems, dramatic lighting and antique alcoves, all to create ‘Ted’s Observatory.’

And that’s not the most impressive part – it’s the threads of course!

The store houses Ted Baker’s Spring/Summer 2014 womenswear, menswear and accessory collections… but lets be honest, all you want to hear about is your next splurge in the womenswear department, right? Right!

The SS14 collection has been described as a mix of strong silhouettes, intoxicating colours, metallic highlights and different textures, contrasted with sorbet shades, clean lines, minimal detailing and pops of neon. There’s also striking prints that go by the names of ‘Rose on Canvas,’ ‘Symmetrical Orchid,’ and ‘Sugar Sweet Floral.’

Basically, Australia’s fifth Ted Baker store houses every ingredient you will ever need to turn envious heads towards your killer threads.

So get in on the SS14 Ted Baker act and check out the other new store at the newly renovated Indooroopilly Shopping Centre.


For more information visit

P.S. how cool are these campaign images! Love it!

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